Some fitness enthusiasts are looking for the best deal they can find. Over and over, as the search goes on, they keep one thing in the forefront of their mind: price.
This can cause problems for the consumer, because the cheapest protein option isn’t always the best protein option.
Other more health-centric people might not mind spending a little extra cash to grab the highest quality protein. If money is no object, then they spare no expense when it comes to their body; purchasing elite gym memberships, all the newest name brand apparel, and of course, delicious designer supplements.
You may have heard of the company Optimum Nutrition. You know, the sports nutrition company with the world’s best-selling whey protein powder blend? Yeah them.
An interesting side note about ON is that they’re a subsidiary of Glanbia, “a leading international cheese and nutritional ingredients group.” It’s easy to shrug that small fact off, because at first you might say “why does that matter?” Well in fact, it does matter. Since ON is owned by Glanbia, their products are subjected to rigorous testing standards and are subsequently sourced from the best, raw materials before the product is even made.
The best-selling whey protein we referred to is their Gold Standard Whey, which is seen in stores and gyms all over the world. But ON also has a higher end product that’s considered to be one of the best protein blends on the market, even ranking higher than their standard.
We’re of course referring to their Platinum Hydrowhey.
Hydrolyzed whey protein is essentially protein that has been broken down into such tiny pieces, that your body digests and absorbs it with ease. This means that the isolated protein gets delivered to your muscles faster.
In ON’s own words, they like to sum up their Platinum Hydrowhey with one word: “excellence.”
This is because it is by definition, a very excellent product. They use ONLY hydrolyzed whey protein isolate. We’ve reviewed other protein blends in the past and some of them DO NOT use 100% hydrolyzed whey, just enough so they can get away with having the “Hydrolyzed Whey Protein” label on their bottle.
The blend is also lactose and cholesterol free, which is another characteristic of high-quality protein isolate and makes it great choice for those lactose intolerant folks out there.
Another huge plus is the digestive enzyme mix in Hydrowhey. This is to help you break the protein down even faster. Because of the added BCAAs, this blend is recommended for pre-workout so you get the most out of them. But it also serves as a great post-workout shake as well.
- 140 Calories
- 1g Total Fat
- 3g Total Carbs
- Less than 1g Sugar
- 30g Protein
Less than 1g sugar huh? Then how does it taste?
The results are in, and it tastes fantastic! The positive reviews are through the roof, and even though there are sparse reviews out there that say the flavor is “just alright,” that’s the worse that it gets. There are no Amazon reviews claiming that it burns the drinker’s throat, or that it made their hair fall out.
Unfortunately there isn’t a multitude of flavors for you to pick from, but seriously that shouldn’t be an issue. If it is, find another protein and drink your snickerdoodle-caramel-juicy-lucy blend and move on.
- Low calorie
- Low carb, sugar, and fat content
- High protein for low-carb blend
- High-quality protein
- Added BCAAs
- Added digestive enzyme mix
An important point that’s brought up for Optimum Nutrition’s Platinum Hydrowhey is the price—it’s not cheap. Coming in at over $50 USD for 3.5 lbs. of protein, you are definitely paying a premium. You get what you pay for though, and this blend is held to the highest standards around, and it is praised by so many, athletes, trainers, competitors, etc.
The Hydrowhey blend is an exceptional, high-quality protein from a single source of protein, and their addition of BCAAs and digestive enzymes is a huge plus for us. There are no dirty tricks to their protein blend, it is 100% pure hydrolyzed protein, just as the label claims.
Their great taste and lifelong commitment to being the best when it comes to quality control makes this one sexy beast of a protein powder, with a platinum label to prove it.
Of course if your diet and exercise routine aren’t synced up very well, there is little to nothing a protein supplement can do for you. Therefore the high price tag tends to ward off people that are drinking shakes casually, and the product is aimed at a more serious demographic of people that don’t spare any expense when it comes to their health and fitness.