Imagine entering your local sports nutrition store, walking directly to your favorite protein powder, saying “no thank you” to the sales rep who asks if you need any help, and leaving in a matter of minutes. Sounds great right? Then why is this not the norm when it comes to your visit?
Trips to your preferred supplement retailer, online or otherwise, should be painless and easy. Personal finance teachers always teach their students to set up automated systems to better manage their money, and we’d bet you do the same with your workout routine.
Avid fitness enthusiasts fall flat when it comes to staying on an automated path for supplements, and while there could be many explanations for it, our thought is that it’s because of the constant influx of new products that promise to outperform the last.
Almost by default, we of what a friend of mine likes to call “The Cult of Bulk,” never stop searching for the newest trends; anything that is going to give us an edge.
This can prove to be problematic, though, and knock us off course by taking our attention away from those more important aspects of our fitness life. We must stick with tried and true brands that are dependable, so we can set ourselves up for success by not worrying about what supplements are going in, as we diligently on the external parts.
So how do you find a dependable brand?
BSN (short for Bio-Engineered Supplements and Nutrition) was founded in 2001, and is now sold in over 40,000 retailers nationally and has found its home in over 90 countries worldwide.
With more than 35 sports nutrition awards being thrown at them in the last six years, they have truly become the very definition of a global leader in the world of sports nutrition.
They’ve done this by producing a number of products that are multi-functional, reaching a broader demographic by not limiting themselves to specific lifestyles.
With this business model in mind, and their commitment to creating the best of the best when it comes to supplements and protein powder products, BSN has become one of the most recognized companies around, with brand loyalty being higher than the protein content of some of your other favored shakes.
Among their top-selling products is their True Mass blend, which is a protein powder for those looking to gain weight—the good kind. These blends, often called “gainers,” generally have a higher caloric density than their brothers and sisters in the isolate category.
But does BSN hold this blend to the standards that we’re accustomed to find from them? Let’s have a look.
True Mass is very reputable, and well known in fitness circles. It contains no creatine, no hormones, and no stimulants, which a lot of gainers on the market pack into their blends.
Those blends aren’t bad, as like everything else, your supplement of choice is going to depend on your needs, but additives also mean extra money that you may or may not be willing to spend.
The blend also contains multiple sources of protein in what they call their “Protein Matrix.” As you can see in the ingredients below, this mixture of high-quality proteins, caseinates, and peptides provide the consumer with a flood of unique amino acids.
The range of all the different types of protein also make this a great choice for meal replacement, as it has slow, and long-release proteins.
The ingredients are as follows (pulled right from their very own website):
Gainer proteins help you achieve your weight goals by providing you with a larger amount of calories. The difference between most of them is where those calories come from, and where they end up on the nutrition spectrum which is as follows:
- 700 Calories
- 17g Total Fat
- 800mg Potassium
- 90g Carbohydrates
- 6g Fiber
- 15g Sugar
- 48g Protein
You can clearly see that most of the calories seem to be coming directly from the high amount of carbohydrates. This makes the shake ideal for post workout, so your body and muscles can process all those yummy carbs while in a heightened metabolic state.
Another important thing to note is the correlation between the sugar content and the carbohydrates. Some shakes load on the sugar, in order to raise the carbohydrate and calorie count, which we’d argue is a bit unethical.
The sugar count in True Mass is low compared to the carb count, so while a percentage of the sugar is definitely feeding into that, it’s not the main source.
That brings us to the taste. With 15g of sugar, we find it a bit odd that BSN also added the sweeteners sucralose (Splenda) AND acesulfame potassium to the mix.
Of course BSN has long been lauded for what they call their “flavor technology” so we assume that you can leave it to the “experts” when there’s so much positive feedback coming in for all of their products.
This wasn’t the case with True Mass.
While the flavor ratings never fell below a 6 on a 1-10 scale, there were quite a few reviews about the chemical taste.
While we maintain here (by reminding you in almost every review) that taste is subjective, we have to note that the negative reviews coming in were slightly above average.
Maybe they could have done without one sweetener or the other, but who knows.
- Top-notch protein blend
- Lack of unnecessary additives such as creatine
- Carb count not completely dependant on sugar content
- High protein
- High calorie
- Price (lots of sweetener)
- Scores very low on LabDoor.com
BSN is one of the most trusted brands in the industry, thanks not only to the taste of their products but also to their efficacy.
The company’s mission to provide quality products.
When you buy a tub of True Mass, you are getting high-quality protein packed with essential amino acids and carbohydrates.
There are no bogus claims when it comes to True Mass, what you see is what you get. If used as directed, by partnering it with a rigorous exercise plan, you will gain the weight you are seeking.
If taste is a concern, you may want to look elsewhere, but give True Mass a shot as it is an exceptionally well blended protein.
Make your workout routine automatic, by pounding a reliable shake, and getting back to work while letting the good stuff do all the internal work for you.